Oyekan to engage media on signage, outdoor advertisement regulation

 

Akure, Nov. 23, 2025 – Yòmí Oyékàn, the Senior Special Assistant to Ondo State Governor on Signage and Advertisement, is to commence a two-week statewide media tour and door-to-door stakeholder engagement to sensitise residents on signage and outdoor advertisement regulations on Monday.

This was disclosed in a statement issued by the Office of the Special Adviser to the Governor on Sunday.

The statement said the media tour was designed to deepen public understanding of the functions and guidelines of the Ondo State Signage and Advertisement Agency (OSSAA).

“The tour aligns with Governor Lucky Aiyedatiwa’s directive that community engagement should drive service delivery and that enforcement of signage rules should remain a last resort.

The exercise will involve visits to major media organisations, interactive sessions in markets and business clusters, direct engagement with artisans, traders, corporate bodies, political groups, religious institutions and advertising practitioners,” the statement said.

It said the team would also clarify permit procedures, safety requirements and compliance steps while holding discussions on urban development, environmental orderliness and beautification initiatives.

The statement said the exercise would focus on education and cooperation on rather than penalties.

“This tour is about taking the message directly to the people in their offices, markets and communities. The Governor believes engagement breeds understanding, and when people understand the process, compliance follows naturally,” it said.

The statement urged residents and business operators to participate actively and seek clarifications during the sensitisation programme.

 

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