Lagos, April 11, 2023 – FrieslandCampina WAMCO Nigeria, manufacturers of Peak Milk, has apologised to the Christian Association of Nigeria (CAN) for using the crucifixion of Jesus Christ to advertise its product on Good Friday.
The company said the advertisement had been withdrawn.
It also said it acknowledged the sensitivity of the advertisement “considering the sobriety of the season”.
FrieslandCampina WAMCO Nigeria said the advertisement was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.
Its Executive Director (Corporate Affairs), Ore Famurewa, expressed remorse in a letter to the President of CAN, Archbishop Daniel Okoh, dated April 10 2023, and titled “Apology for the Good Friday social media post by the Peak Brand.” 1.6So “We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.
“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards,” Famurewa said.
CAN, had on Monday, reacted negatively to an advertisement by FrieslandCampina WAMCO, producers of Peak Milk, on Good Friday which CAN alleged exploited the cruxification of Jesus Christ and was insensitive to the Christian faith.
CAN described the advertisement as “insensitive, offensive, and totally unacceptable” and warned companies to be mindful of the religious and cultural sensitivities of their customers when promoting their products. (GBN)
