Lagos, April 10, 2023 – The Christian Association of Nigeria (CAN) has condemned FrieslandCampina WAMCO Nigeria PLC, producers of Peak Milk, for using its Peak Milk advert on Good Friday to ridicule the cruxification of Jesus Christ.
The association has, therefore, asked the company to immediately retract the offending Good Friday advert.
The company, had on Friday, issued an advert with a dented Peak Milk container with inscriptions “Bruised and Pierced for Us” and “all for our good” which has caused public condemnation.
Barrister Joseph Daramola, the General Secretary of CAN, in a statement in Abuja described the advert as “totally unacceptable, and urged the company to retract the advert as well as tender a public apology.
“We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit.
“We call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately.
“We, therefore, urge all companies and organisations to be mindful of the religious and cultural sensitivities of their customers when promoting their products.
“We will not tolerate any attempt to trivialise or disrespect our faith. Be warned.”
Good Friday is a day set apart by Christians to remember the death of Jesus Christ on the cross of Calvary.
Daramola recalled a similar incident in the past “when Sterling Bank used a crucifixion imagery to promote their product.
“We condemned it then, and we condemn it now,” he said. (GBN)
